16 Top Business Influencers on TikTok Helping Brands Win in B2B

For years, TikTok was written off as a place for dance trends and lip-syncs, hardly the first platform a B2B marketer would consider. That assumption is now outdated. TikTok has become a serious channel for business education, where founders, marketers, and operators go to learn how to price a product, structure a deal, read a market, or fix a broken sales funnel. Business content routinely pulls millions of views, and a generation of decision-makers now treats the app as a search engine for practical, no-nonsense advice.

The challenge is finding creators who actually reach the people you sell to. A TikTok star with ten million followers is worthless to a B2B SaaS company if that audience is teenagers watching entertainment. 

The top business influencers on TikTok worth your attention are the ones whose audiences include the founders, marketers, and buyers your product is built for.

That's the lens we've applied to this list. 

We've filtered every name through a simple question: could this person's audience realistically include someone a B2B brand wants to reach? Below you'll find 16 of the best business influencers on TikTok, each with their current follower count, content style, and any documented brand partnerships, followed by a practical framework for vetting creators for your own campaigns.

(Follower counts are current as of publication and shift constantly, so treat them as a snapshot, not a fixed figure.)

Top 16 Business Influencers on TikTok

1. Simon Squibb

About: Simon Squibb is a founder and investor whose entire brand centers on entrepreneurship and startup mentorship. Best known for stopping strangers on the street and asking "What's your dream?", he built HelpBnk around free business help and backs early-stage founders publicly, on camera.

Best For Startup brands, founder-focused campaigns, and any product that wants to attach itself to an optimistic, action-oriented entrepreneurial message. His audience skews toward aspiring and early-stage founders.

Follower Count ~9M followers. @simonsquibb

B2B Brand Collaborations Squibb mostly promotes his own ventures (HelpBnk, DreamBrew) and his book rather than a heavy roster of outside sponsorships. His feed feels authentic, but expect his own projects to take priority.

2. Steven Bartlett

About Entrepreneur, investor, and host of The Diary of a CEO, one of the world's biggest business podcasts. Bartlett built and sold Social Chain, appears on Dragons' Den, and shares leadership, mindset, and growth content to a large, professionally minded audience.

Best For Thought-leadership plays, founder audiences, and brands that want a polished, high-trust business voice. Strong fit for premium B2B products aimed at executives.

Follower Count ~5.3M followers. @steven

B2B Brand Collaborations Bartlett takes equity and advisory roles in brands like Huel, Zoe, and Whoop rather than one-off posts, and his former agency Social Chain worked with major brands. He tends to associate deeply with a few companies rather than promoting many.

3. Gary Vaynerchuk

About:  "GaryVee" is an entrepreneur, investor, and marketing authority, chairman of VaynerX and CEO of VaynerMedia. His content covers branding, social strategy, attention, and business building, delivered in his signature high-energy style.

Best For Marketing-led B2B campaigns and broad brand-building. His audience is heavy with marketers, agency people, and business owners, making him one of the more naturally B2B-aligned mega-creators on this list.

Follower Count ~15.4M followers. @garyvee

B2B Brand Collaborations Vaynerchuk champions platforms and tools he believes in, like TikTok Shop and live commerce, and is an early, credible investor voice. Partnerships tend to align tightly with his own portfolio and worldview.

4. Judit Català

About A Spanish-language entrepreneur and business mentor whose content covers sales, finance, leadership, and practical company-building. She's a co-founder at Omnya.ventures, a portfolio of several companies, and posts educational, business-focused videos.

Best For Small business, founder, and operator audiences, especially brands targeting the Spanish-speaking market, where she's one of the fastest-growing business creators. Direct, educational content fits her voice well.

Follower Count ~659K followers. @judit_catala

B2B Brand Collaborations Català's public work centers on her own companies and educational offers. Documented outside brand partnerships are limited in English-language sources, so brands would want to review her recent feed directly for current sponsorship examples.

5. Corporate Natalie

About Natalie Marshall, a former Deloitte consultant, built the "Corporate Natalie" character by parodying office culture, from passive-aggressive Slack messages to buzzword-filled all-hands and remote-work absurdity. The humor is business-adjacent and lands especially well with corporate professionals.

Best For B2B brands targeting corporate employees, HR-adjacent audiences, and workplace-culture themes. A natural fit for SaaS, productivity, and business-services campaigns, and she's proven she can sell to a corporate audience without breaking character.

Follower Count ~838K followers. @corporatenatalie

B2B Brand Collaborations One of the strongest documented B2B track records here. She's worked with Dell, SoFi, and Prime Video, plus an HR software company that filmed a commercial series with her, and recently launched her own creator-led agency, Expand Co-Lab.

6. Patrick Bet-David

About Founder of Valuetainment and host of The PBD Podcast, Bet-David built PHP Agency in financial services before turning Valuetainment into one of the largest entrepreneurship media brands online. His content spans entrepreneurship, leadership, and business commentary.

Best For Authority-driven campaigns and business-minded audiences that value strong opinions and recognizable credibility. Note that his content also wades into politics and current events, so brands should weigh brand-safety fit before partnering.

Follower Count ~1.6M followers. @patrickbetdavid

B2B Brand Collaborations Bet-David monetizes mostly through his own ecosystem of Valuetainment media, events, books, and consulting. Partnerships in entrepreneurship and financial services are the most natural fit.

7. Jay Shetty

About Author, podcaster, and former monk, Shetty hosts On Purpose, a top health-and-wellness podcast, and creates content on purpose, leadership, and personal growth. His reach is enormous and his audience is broad and professional-adjacent.

Best For Brands wanting a large, trusted, brand-safe adjacent audience and leadership or wellbeing themes. Worth being honest here: his core content is purpose and personal growth, not business tactics, so the B2B fit is adjacency rather than a direct match.

Follower Count ~6.5M followers. @jayshetty

B2B Brand Collaborations Shetty serves as Chief Purpose Officer at Calm and has partnered with BetterHelp, among others. His sponsorship history skews toward wellness and app categories, which is the lane where a B2B partnership would feel most credible.

8. Robert Herjavec

About Entrepreneur, cybersecurity expert, and longtime Shark on Shark Tank. Herjavec founded and scaled the Herjavec Group (now Cyderes) into a global cybersecurity firm, giving him genuine enterprise-tech and security credibility alongside his TV profile.

Best For Credibility-focused campaigns and executive audiences, particularly in business, tech, and security. One of the few creators here with real, operating credibility in an enterprise B2B category.

Follower Count ~445K followers. @realrobertherjavec

B2B Brand Collaborations Herjavec's content mixes Shark Tank clips with business-building insights, and his brand associations lean toward his own ventures and speaking work. A security or enterprise-tech brand would find the most authentic alignment.

9. Margarita Pasos

About A business-growth leader focused on sales, leadership, and emotional intelligence, Pasos creates educational, performance-oriented content in Spanish. Her brand centers on helping people build emotionally and financially abundant lives and businesses.

Best For Professional-services, growth, and training-focused brands, plus any company targeting the Spanish-speaking business audience. Her content is practical and improvement-oriented, which suits educational B2B products.

Follower Count ~4.1M followers. @margaritapasos

B2B Brand Collaborations Pasos promotes her own programs (Pasos al Éxito) and podcast heavily. Documented third-party B2B partnerships are limited in public English-language sources, so review her recent content for current examples before reaching out.

10. Macarena Riva

About Entrepreneur and co-host of Chisme Corporativo ("Corporate Gossip"), a Spanish-language business podcast that breaks down company stories, business models, and finance in an approachable, conversational style.

Best For Spanish-speaking business audiences and finance-adjacent campaigns. Her format of serious business substance delivered casually is a strong fit for brands that want education without stuffiness.

Follower Count ~982K followers. @macariva

B2B Brand Collaborations Riva has run visible sponsored campaigns, including work with Inter.mx (insurance) and the footwear brand On, and regularly integrates business and franchise partnerships into her content. That gives brands a clear, documented track record to evaluate.

11. Melinda Emerson

About Known as "SmallBizLady," Emerson is one of America's leading small-business experts, an author, keynote speaker, and CEO of Quintessence Group, a marketing consultancy. Her focus is small-business growth, marketing, and social selling.

Best For SMB-focused B2B brands and founder audiences, including tools, services, and resources for small teams. Her expertise and credibility here are genuine and deep.

Follower Count Her TikTok following is modest, since she's a smaller creator on that platform specifically. @smallbizlady. Her real strength is cross-platform reach, with her advice reaching millions of small-business owners weekly across her blog, podcast, and other channels.

B2B Brand Collaborations Emerson's consultancy serves Fortune 500 brands targeting the small-business market, including Amazon, Adobe, Verizon, VISA, Google, FedEx, IKEA, and Pitney Bowes. Few creators here have a more established record of working with major B2B brands to reach SMB audiences, even if her TikTok reach is smaller than her overall footprint.

12. Sam Ogborn

About A marketing consultant and adjunct professor with 12+ years in corporate, Ogborn creates sharp, educational content on marketing strategy, social media, and the realities of the creator economy, often with a critical, insider's eye.

Best For B2B marketers, solopreneurs, and small-business audiences, plus brands in marketing, social, and creator-economy spaces. Her corporate-marketing background makes her audience genuinely professional.

Follower Count ~137K followers. @samogbornn

B2B Brand Collaborations Ogborn's content leans toward education and commentary rather than heavy sponsorship, which is part of her credibility with a marketing-savvy audience. Brands in martech and marketing services are the most natural fit.

13. Rachel Pedersen

About: A social media strategist, agency founder (SocialWorks Digital), and educator behind Social Media United, Pedersen built her name teaching organic social growth and helping business owners generate leads and clients from social platforms.

Best For Marketers, aspiring social media managers, and small-business owners. Brands offering social, marketing, or business-education tools will find a well-aligned audience.

Follower Count Her follower count depends on which account you look at. She historically built a following in the hundreds of thousands but now posts from a newer handle, @themrspedersen, which is rebuilding. Worth checking her current account directly before planning a campaign.

B2B Brand Collaborations Pedersen has consulted for and partnered with platforms including Squarespace, and her whole business model is built around teaching organic social strategy, which makes software and marketing-tool partnerships a natural fit.

14. Elise Darma

About: A marketing educator focused on helping "not-so-Insta-famous" business owners generate real revenue from social media without burnout. Darma's content centers on Instagram and short-form video strategy, personal branding, and content systems for coaches and service providers.

Best For: Personal-brand, coaching, and educational campaigns, plus brands that want clear, explain-it-simply content. Her audience is small-business owners and solopreneurs looking to grow without a big team.

Follower Count ~21K followers on TikTok. @elisedarma. Note that Instagram is her primary platform, where her reach and authority are larger.

B2B Brand Collaborations Darma is a longtime partner of scheduling and marketing brands, alongside her own suite of courses and memberships. Software brands targeting coaches and creators are the most natural fit.

15. Terrance McMahon

About A former CEO of MassMutual-Northern New England turned business coach, speaker, and author, McMahon shares "one-minute mentoring" content drawing on three decades of business leadership. His more recent content leans heavily into AI, business, and faith.

Best For Startup, leadership, and business-education campaigns aimed at emerging entrepreneurs, typically under 35. Brands in business tools, AI, and education will find his audience receptive.

Follower Count ~270K followers. @terrancemcmahon

B2B Brand Collaborations McMahon primarily promotes his own apps, books, and coaching ventures, and now his AI-focused business (1000X AI). Partnerships that fit the business-education and AI-tools space would align most naturally with his current content direction.

16. Taylor Price

About "Priceless Tay" is a Gen Z financial-literacy creator who broke down budgeting, credit, saving, and investing for a young audience, becoming one of the first major finance voices on TikTok. Her content is fast, visual, and Gen Z-native.

Best For Younger founders, students, and early-career professionals, plus brands in finance, fintech, education, and business tools. If your product targets Gen Z's financial or professional life, she's among the strongest fits here.

Follower Count ~1M+ followers. @pricelesstay

B2B Brand Collaborations Price has one of the most active documented B2B and fintech partnership records on this list: a multi-episode "Payday Reset" series with SoFi, sponsored content with Credit Karma, an affiliate partnership with Melio Payments (a B2B bill-pay platform), and participation in Walmart Creator's program. She's a clear example of a creator who converts, not just reaches.

How This List Was Curated

Selection Criteria

To land on the best business influencers on TikTok for a B2B audience, we built this list around a few filters: audience alignment, business relevance, engagement quality, and consistency of genuinely educational content. The guiding question for every name was whether their audience could realistically include founders, marketers, operators, or small-business owners, the people B2B brands actually need to reach.

The top business influencers on TikTok, at least the ones worth a B2B brand's budget, aren't always the biggest names. We deliberately kept the list scoped to creators whose content is about business, not creators who happen to be successful. Several competitor lists pad their rankings with lifestyle, luxury, or entertainment creators whose audiences have nothing to do with B2B buying decisions. That inflates the follower totals but dilutes the usefulness for a marketer. We'd rather point you to a 137K-follower marketing professor with the right audience than a ten-million-follower entertainer with the wrong one.

We also favored creators with visible or documented brand-collaboration potential, since a track record of working with brands, especially B2B ones, tells you a creator understands campaigns, deliverables, and disclosure. That kind of experience is a core part of successful B2B influencer marketing.

What Matters More Than Follower Count

Follower count is the least reliable signal of whether a creator will drive results. Engagement (saves, shares, comments, and rewatches) tells you far more, because it signals an audience that's actually paying attention. A creator with 100K deeply engaged followers in your niche will almost always outperform a generalist with a million disengaged ones.

Consistency matters too. One viral video is noise, while strong performance across many posts is signal. And for B2B specifically, niche audience relevance outweighs everything, because a smaller audience full of the right people is worth more than a huge audience full of the wrong ones. Several creators on this list prove the point: the ones with documented conversion results, like Corporate Natalie and Taylor Price, aren't necessarily the ones with the biggest followings.

How to Vet TikTok Business Influencers for B2B Fit

Once you've shortlisted a few of the top business influencers on TikTok, the real work is vetting them. Choosing the right creator comes down to three things: does their audience match your buyer, is their content quality and engagement real, and does their style fit your brand? Here's how to check each before you reach out.

Audience Alignment

Start with who actually watches. Look past the follower number and study the comments. Are the people engaging founders, marketers, and decision-makers, or a general consumer audience? Recurring themes in the comment section tell you what an audience cares about and whether that overlaps with your buyer. Prioritize fit with your target customer over raw reach every time.

Engagement Quality

Look beyond followers to comments, shares, and saves, and check whether engagement is consistent across several recent posts rather than concentrated in one lucky viral hit. Favor creators whose audiences genuinely interact, with real questions and real discussion, over accounts with high follower counts but thin, generic engagement, which can signal a disengaged or even partly inauthentic following.

Content and Brand Fit

Finally, assess tone, clarity, and professionalism. Does their content feel credible and useful, or just loud? For B2B, you generally want educational content that would make sense next to your brand. Watch for style mismatches, since a comedy creator may be a poor fit for a serious enterprise product and vice versa, and steer clear of creators whose voice sits too far outside a business context for your audience to take the partnership seriously.

This kind of curation, matching a creator's audience, voice, and content style to a brand's actual buyer, is exactly what a specialized B2B influencer agency does. Vetting well takes time: pulling engagement data, reading comments, checking past partnerships, and gauging brand fit across dozens of candidates. Cold outreach can work, but it's slow, and the biggest risk isn't a creator saying no. It's backing the wrong creator and getting reach without results. That's where the benefits of working with an agency show up: vetted relationships and a repeatable process.

Build Your Strategy

Finding the right TikTok business influencer is only half the work. The real value comes from a strategic partnership built around your specific goals: the right creator, the right message, the right offer, and a way to measure whether any of it moved your business.

That's the part Cherry Lane handles end to end. We curate creators against your actual buyer, manage the relationship and the campaign, and tie the work back to real outcomes like brand awareness, traffic, and pipeline, instead of leaving you to guess at outreach. TikTok influence can absolutely become a B2B growth channel. It just needs a strategy behind it.

If you're ready to turn creators like these into a real pipeline, let's talk about building a custom B2B influencer program for your brand.