Typeform partnered with Cherry Lane to launch and execute a campaign that would transform a form builder into a spark for honest, industry-wide dialogue.  

Typeform #GetReal Campaign

• Strategic Ideation: Co-developed the concept #GetReal — a campaign designed to unpack the unspoken tensions in influencer marketing

• Creator-Led Storytelling: Activated 40+ B2B creators across LinkedIn, TikTok, and Instagram to spark conversation and drive participation in a custom Typeform survey

• Narrative Crafting: Guided creators to share unfiltered POVs — not sponsored scripts — to build trust and drive authentic engagement

• Social + IRL Execution: Extended the campaign
  from feeds to the physical world with OOH activations across NYC

Cherry Lane transformed data collection into cultural insight—positioning Typeform as a bold, credible leading voice in the influencer economy.

With over 1,300 survey responses from creators, marketers, and consumers, we published a branded insights report that challenged assumptions around trust, authenticity, and the evolving creator landscape. The campaign sparked cultural momentum around creator burnout, trust gaps, and AI fatigue—timely topics that resonated deeply with B2B audiences—and firmly established Typeform as a thought leader in the space.

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